RE-BRANDING A CONGLOMERATE
The re-design of a legacy brand, that stretches across a variety of industries. Refining the identity to align with a new brand persona, injecting more purpose, and making it contemporary for the new era.
fields
Branding, Graphic design
CLIent
Jubilant
Year
2022-23
The Jubilance
of enriching lives
Our passion for innovation is driven by how we touch lives in meaningful ways. We know the value of bringing excitement to faces…
Applying this jubilance to the wordmark, with an easy exclamation mark. Making a memorable mark, and an active symbol that can bring the brand to life.
A strong, confident typeface that is easy to adapt, and hard to miss
An expandable logomark that fits the space and creates a bold presence
The symbol is activated in various ways to personify the brand
